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How price display influences consumer luxury perceptions
Parguel, Béatrice; Delécolle, Thierry; … - In: Journal of business research : JBR 69 (2016) 1, pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
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Consumer responses to elimination of overpackaging on private label products
Monnot, Elisa; Parguel, Béatrice; Reniou, Fanny - In: International journal of retail & distribution management 43 (2015) 4/5, pp. 329-349
Persistent link: https://www.econbiz.de/10011298832
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Product and branding ethics
Parguel, Béatrice; Monnot, Elisa - In: The SAGE handbook of marketing ethics, (pp. 385-398). 2021
Persistent link: https://www.econbiz.de/10012306272
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"Thinking outside the packaging box" : should brands consider store shelf context when eliminating overpackaging?
Monnot, Elisa; Reniou, Fanny; Parguel, Béatrice; … - In: Journal of business ethics : JOBE 154 (2019) 2, pp. 355-370
Persistent link: https://www.econbiz.de/10011988991