Consumer responses to elimination of overpackaging on private label products
Year of publication: |
2015
|
---|---|
Authors: | Monnot, Elisa ; Parguel, Béatrice ; Reniou, Fanny |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 43.2015, 4/5, p. 329-349
|
Subject: | Consumer behaviour | Overpackaging | Packaging | Private label | Product image | Konsumentenverhalten | Handelsmarke | Store brand | Markenführung | Brand management | Markenimage | Brand image | Marketingmanagement | Marketing management |
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