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Markenführung
Consumer behaviour
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
MSI reports : working paper series
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ECONIS (ZBW)
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No second chance to make a first impression : a field study of relationship initiation and development
Lewis, Michael
;
Whitler, Kimberly
;
Hoegg, JoAndrea
- In:
MSI reports : working paper series
(
2009
)
4
,
pp. 119-146
Persistent link: https://www.econbiz.de/10003960993
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Discounting humanity : when consumers are price conscious, employees appear less human
Henkel, Alexander P.
;
Boegershausen, Johannes
;
Hoegg, …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011858686
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