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Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.; Lewis, Charlie; Auty, Susan; Buijzen, Moniek - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 2, pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
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Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
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Measuring the impact of product placement on children using digital brand integration
Hudson, Simon; Elliott, Charlene - In: Journal of food products marketing 19 (2013) 3, pp. 176-200
Persistent link: https://www.econbiz.de/10009782048
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Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy; Smits, Tim; Boyland, Emma - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
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Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung; Balachander, Subramanian - In: Production and operations management : the flagship … 32 (2023) 6, pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
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Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.; Hatzithomas, Leonidas; Wetzels, Martin - In: Journal of research in interactive marketing : … 18 (2024) 2, pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
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Lookalike targeting on others' journeys: brand versus performance marketing
Sudhir, K.; Lee, Seung Yoon; Roy, Subroto - 2021
Persistent link: https://www.econbiz.de/10012629950
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Markenkommunikation im Internet : dank Targeting mehr als nur ein weiteres Massenmedium
Grether, Mark; Markarian, Rosa - In: Erfolgsfaktoren der Markenführung : Know-how aus …, (pp. 285-297). 2008
Persistent link: https://www.econbiz.de/10003588639
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Audience Selection for On-Line Brand Advertising : Privacy-Friendly Social Network Targeting
Provost, Foster - 2011
on user-generated content sites, for the purpose of finding good audiences for brand advertising (as opposed to click … maximizing, for example). Targeting social-network neighbors resonates well with advertisers, and on-line browsing behavior data … data mining for on-line brand advertising, this paper makes several important contributions. We introduce a framework for …
Persistent link: https://www.econbiz.de/10013124620
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Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza; Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: Marketing intelligence & planning 35 (2017) 6, pp. 706-723
Persistent link: https://www.econbiz.de/10011797790