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~subject:"Markenführung"
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Markenführung
Indien
59
India
57
Lieferkette
37
Supply chain
37
Multinationales Unternehmen
36
Transnational corporation
36
Globalisierung
29
Globalization
29
Emerging economies
26
Schwellenländer
26
Consumer behaviour
23
Konsumentenverhalten
23
Beziehungsmarketing
20
Firm performance
20
Industrie
20
Manufacturing industries
20
Relationship marketing
20
Quality management
19
Qualitätsmanagement
19
Unternehmenserfolg
18
Auslandsinvestition
16
Foreign investment
16
Brand management
15
Lean Production
15
Lean production
15
Brand image
14
KMU
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Markenimage
14
SME
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13
Business process management
12
Internet marketing
12
Online-Marketing
12
Prozessmanagement
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Social Web
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Social web
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Article
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Aufsatz in Zeitschrift
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English
15
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Kumar, Vikas
15
Kaushik, Arun Kumar
7
Kaushal, Vikrant
4
Fatma, Mobin
1
Gupta, Devashish Das
1
Gupta, Rajeev
1
Khan, Imran
1
Kumar, Jitender
1
Nayak, J. K.
1
Shashi
1
Sindhwani, Rahul
1
Singh, Amrinder
1
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Journal of retailing and consumer services
3
Journal of travel and tourism marketing
3
Marketing intelligence & planning
2
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of global marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
15
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1
Building customer-brand relationships through customer brand engagement
Kumar, Vikas
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 986-1012
Persistent link: https://www.econbiz.de/10012287157
Saved in:
2
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
3
Building consumer-brand relationships through brand experience and brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10012202793
Saved in:
4
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
5
Achieving destination advocacy and destination loyalty through destination brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
34
(
2017
)
9
,
pp. 1247-1260
Persistent link: https://www.econbiz.de/10011759012
Saved in:
6
The measurement & conceptualization of destination personality
Kumar, Vikas
;
Nayak, J. K.
- In:
Tourism management perspectives : TMP
12
(
2014
),
pp. 88-93
Persistent link: https://www.econbiz.de/10010440064
Saved in:
7
Destination brand experience and visitor behavior : the mediating role of destination brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
35
(
2018
)
5
,
pp. 649-663
Persistent link: https://www.econbiz.de/10011918035
Saved in:
8
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
9
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
10
Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581919
Saved in:
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