Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
When colors backfire: The impa...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenführung
Consumer behaviour
46
Konsumentenverhalten
46
Ethics
10
Ethik
10
Perception
10
Wahrnehmung
9
Experiment
8
Theorie
8
Theory
8
Behavioral economics
7
Brand image
7
Food consumption
7
Lebensmittelkonsum
7
Markenimage
7
Verhaltensökonomik
7
Advertising effects
6
Belgien
6
Belgium
6
Feldforschung
6
Field research
6
Werbewirkung
6
Business ethics
5
Einzelhandel
5
Retail trade
5
Unternehmensethik
5
Brand management
4
Gesundheit
4
Health
4
Materialism
4
Psychology of advertising
4
Werbepsychologie
4
Anreiz
3
Beziehungsmarketing
3
Charity
3
Economic psychology
3
Fundraising
3
Incentives
3
Information behaviour
3
Informationsverhalten
3
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Arbeitspapier
1
Conference paper
1
Konferenzbeitrag
1
Working Paper
1
Language
All
English
4
Author
All
Pandelaere, Mario
3
Arsena, Ashley
1
Geeroms, Nele
1
Han, Yegyu
1
Hedders, Liselot
1
Hendrickx, Hendrik
1
Silvera, David H.
1
Van Kenhove, Patrick
1
Vermeir, Iris
1
Vyncke, Patrick
1
more ...
less ...
Published in...
All
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Marketing letters : a journal of research in marketing
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A taxonomy of consumer motives through preferred brand personality : empirical findings for 11 countries
Geeroms, Nele
;
Vermeir, Iris
;
Van Kenhove, Patrick
; …
-
2005
Persistent link: https://www.econbiz.de/10003242089
Saved in:
2
Consumer meaning making : the meaning of luxury brands in a democratised luxury world
Hedders, Liselot
;
Pandelaere, Mario
;
Vyncke, Patrick
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
3
,
pp. 390-412
Persistent link: https://www.econbiz.de/10009762379
Saved in:
3
Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
Saved in:
4
All that glitters is not gold : when glossy packaging hurts brand trust
Han, Yegyu
;
Pandelaere, Mario
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10012548445
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
