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In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar; Kushwaha, Tarun; Steenkamp, … - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
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Branding dilemma and global expansion : the case of Caliber Technologies
Gumparthi, Vivek Pani; Deb, Madhurima - In: South Asian journal of management : SAJM 26 (2019) 3, pp. 162-183
Persistent link: https://www.econbiz.de/10012131734
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A private-public strategy for international marketing through collective brands : Canada brand foods
Innes, Brian G.; Kerr, William A.; Hobbs, Jill E. - In: Journal of international food & agribusiness marketing … 23 (2011) 1, pp. 72-87
Persistent link: https://www.econbiz.de/10008859170
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Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan; Elg, Ulf; Ghauri, Pervez N. - In: International marketing in the fast changing world, (pp. 109-133). 2015
Persistent link: https://www.econbiz.de/10011416077
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The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
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Doing business in Libya : assessing the nature and effectiveness of international marketing programs in an evolving economy
Bzusnaina, Izzudin; Woodall, Tony - In: International business review : the official journal of … 24 (2015) 5, pp. 781-797
Persistent link: https://www.econbiz.de/10011372712
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Marketing mix and brand sales in global markets : examining the contingent role of country-market characteristics
Bahadir, S. Cem; Bharadwaj, Sundar G.; Srivastava, … - In: Journal of international business studies : JIBS ; an … 46 (2015) 5, pp. 596-619
Persistent link: https://www.econbiz.de/10011304195
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Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K. - In: Journal of strategic marketing 23 (2015) 2, pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
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Marketing strategy decisions for brand extension success
Athanasopoulou, Pinelopi; Giovanis, Apostolos N.; … - In: The journal of brand management : an international journal 22 (2015) 6, pp. 487-514
Persistent link: https://www.econbiz.de/10011349956
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Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy
Lee, Hannah S.; Griffith, David A. - In: Interdisciplinary approaches to product design, …, (pp. 39-65). 2012
Persistent link: https://www.econbiz.de/10009626900