Branding dilemma and global expansion : the case of Caliber Technologies
Vivek Pani Gumparthi and Madhurima Deb
| Year of publication: |
2019
|
|---|---|
| Authors: | Gumparthi, Vivek Pani ; Deb, Madhurima |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 26.2019, 3, p. 162-183
|
| Subject: | Brand Strategy | Business-to-Business (B2B) Marketing | Global Branding | International Marketing | Market Expansion | Markenführung | Brand management | Internationales Marketing | International marketing | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012131734