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Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4 , 2010 Vienna, Austria
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Brand as a dominant factor in determining the competitiveness of firms : evidence from the Czech consumer market
Chovancová, Miroslavá
;
Asamoah, Emmanuel
;
Alwis, …
- In:
Proceedings of the 18th Annual Conference on Marketing …
,
(pp. 62-81)
.
2010
Persistent link: https://www.econbiz.de/10009491509
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