Customer based brand equity (CBBE) and the competitive performance of SMES in Ghana
Year of publication: |
2014
|
---|---|
Authors: | Asamoah, Emmanuel |
Published in: |
Journal of small business and enterprise development. - Bingley : Emerald Group Publishing Limited, ISSN 1462-6004, ZDB-ID 2141708-8. - Vol. 21.2014, 1, p. 117-131
|
Subject: | Performance | Brand equity | Brand | Customer based brand equity (CBBE) | Small to medium-sized enterprises (SMRS) | KMU | SME | Markenimage | Brand image | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Ghana | Markenwert |
-
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai, (2018)
-
Oppong, Peter, (2018)
-
Measuring customer-based brand equity in traditional herbal medicine market in Kumasi, Ghana
Oppong, Peter Kwasi, (2018)
- More ...
-
Transformational leadership and job satisfaction : the moderating effect of contingent reward
Puni, Albert, (2018)
-
Towards a holistic internal market orientation measurement scale
Gyepi-Garbrah, Theophilus Francis, (2015)
-
Effect of institutional factors on internal market orientation : a structural analysis
Gyepi-Garbrah, Theophilus Francis, (2017)
- More ...