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Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish; Saha, Victor; Jebarajakirthy, Charles; … - In: Journal of business research : JBR 146 (2022), pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
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Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 155 (2023) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
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How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun; Wang, Cheng Lu - In: International marketing review 34 (2017) 4, pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
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How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard; Sinning, Carolina - In: Journal of business research : JBR 118 (2020), pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
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Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M. - In: Journal of international marketing 27 (2019) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
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Attitudes toward global and local consumer culture and the meanings of brands
Kim, Jung Seek - In: Review of marketing science 20 (2022) 1, pp. 37-61
Persistent link: https://www.econbiz.de/10013447839
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Acculturation and consumer loyalty among immigrants : a cross-national study
Segev, Sigal; Ruvio, Ayalla; Shoham, Aviv; Velan, Dalia - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1579-1599
Persistent link: https://www.econbiz.de/10010429789
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Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling; Heinberg, Martin; Zou, Shaoming - In: Journal of international marketing 27 (2019) 3, pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
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The moderating role of Hofstede's cultural dimensions in the customer-brand relationship in China and India
Hur, Won-moo; Kang, Seongho; Kim, Minsung - In: Cross cultural management : an international journal 22 (2015) 3, pp. 487-508
Persistent link: https://www.econbiz.de/10011312552
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Conceptualising the influence of the cultural orientation of Latin Americans on consumers' choice of US brands
Gaur, Sanjaya Singh; Bathula, Hanoku; Valcarcel Diaz, … - In: European business review : EBR ; the official journal … 27 (2015) 5, pp. 477-494
Persistent link: https://www.econbiz.de/10011443126