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Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick; Büttner, Marion - In: The journal of brand management : an international journal 22 (2015) 9, pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
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Investigating the role of customer brand engagement and relationship quality on brand loyalty : an empirical analysis
Nagaraj, Samala; Singh, Sapna - In: International journal of e-business research : an … 14 (2018) 3, pp. 34-53
Persistent link: https://www.econbiz.de/10011886502
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The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan; Hsiao, Shih-Hui; Yang, Zhiguo; Hajli, Nick - In: Industrial marketing management : the international … 54 (2016), pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
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How to measure alignment in perceptions of brand personality wihtin online communities : interdisciplinary insights
Ranfagni, Silvia; Camiciottoli, Belinda Crawford; … - In: Journal of interactive marketing : a quarterly … 35 (2016), pp. 70-85
Persistent link: https://www.econbiz.de/10011537947
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Typology of online brand communities : an examination of South Korean automobile online brand communities
Park, Jae Hee; McMillan, Sally J. - In: Journal of promotion management : JPM 21 (2015) 2, pp. 143-162
Persistent link: https://www.econbiz.de/10011305331
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Using social media posts as resources for engaging in value co-creation : the case for social media-based cause brand communities
Sorensen, Anne; Andrews, Lynda; Drennan, Judy - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 898-922
Persistent link: https://www.econbiz.de/10011730676
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Examining the dilution of the consumer-brand relationship on Facbook : the saturation issue
Ramadan, Zahy - In: Qualitative market research : an international journal 20 (2017) 3, pp. 335-353
Persistent link: https://www.econbiz.de/10011748656
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Building a strong new media brand : the case of TexAgs.com
Bennett, Gregg - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 3, pp. 153-167
Persistent link: https://www.econbiz.de/10011752688
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Effects of customer heterogeneity on participation performance in virtual brand community : a two-stage semiparametric approach
Wu, Ji; Xie, Kang; Xiao, Jinghua; Xie, Jianhui - In: International journal of electronic commerce : IJEC 22 (2018) 2, pp. 289-321
Persistent link: https://www.econbiz.de/10011856666
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An interdisciplinary method for brand association research
Ranfagni, Silvia; Guercini, Simone; Camiciottoli, … - In: Management decision : MD 52 (2014) 4, pp. 724-736
Persistent link: https://www.econbiz.de/10010386767