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Antecedents of brand love in online network-based communities : a social identity perspective

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Persistent link: https://www.econbiz.de/10011416930

Determinants of e-brand attitude : a structural modeling approach

Vernuccio, Maria; Barbarossa, Camilla; Giraldi, Angelo; … - In: The journal of brand management : an international journal 19 (2011/12) 6, pp. 500-512

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Does the context really matter, and for whom? : explaining the effects of program liking for an advertiser funded program

Verhellen, Yann; Pelsmacker, Patrick de; Dens, Nathalie - In: Advertising in new formats and media : current research …, (pp. 291-306). 2016

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How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program

Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Engaging consumers through branded entertainment and …, (pp. 189-201). 2015

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How to mix brand placements in television programmes to maximise effectiveness

Dens, Nathalie; Pelsmacker, Patrick de; Goos, Peter; … - In: International journal of market research : JMRS ; the … 58 (2016) 5, pp. 649-670

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Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality

Dens, Nathalie; Pelsmacker, Patrick de - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 465-485

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The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor

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Consumers' motivations for lurking and posting in brand communities on social networking sites

Veirman, Marijke de; Cauberghe, Verolien; Hudders, Liselot - In: Digital advertising : theory and research, (pp. 207-221). 2017

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Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies

Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 461-471

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Self-brand congruity and brand communication

Rajabi, Mahdi; Dens, Nathalie; Pelsmacker, Patrick de - In: Brand management in emerging markets : theories and practice, (pp. 137-153). 2014

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