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~subject:"Markenführung"
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Markenführung
Deutschland
453,171
Germany
235,999
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Consumer behaviour
78,639
Theorie
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13,746
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12,247
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11,732
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11,570
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11,496
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11,305
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11,200
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11,198
Innovation
9,457
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8,658
Brand management
8,484
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7,927
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KMU
7,453
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7,337
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Baumgarth, Carsten
36
Burmann, Christoph
35
Esch, Franz-Rudolf
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
31
Huber, Frank
25
Melewar, T. C.
25
Ko, Eunju
24
Ahlert, Dieter
23
Han, Heesup
23
Sarkar, Abhigyan
23
Meffert, Heribert
22
Bang, Nguyen
21
Guzman, Francisco
20
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Wiedmann, Klaus-Peter
19
Hollebeek, Linda D.
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Bauer, Hans H.
15
Ekinci, Yuksel
15
Septianto, Felix
15
Swoboda, Bernhard
15
Valette-Florence, Pierre
15
Fetscherin, Marc
14
Foroudi, Pantea
14
Gázquez-Abad, Juan Carlos
14
Khan, Imran
14
Kunkel, Thilo
14
Langner, Tobias
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Shimul, Anwar Sadat
14
Dens, Nathalie
13
Fournier, Susan
13
Park, C. Whan
13
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Springer Fachmedien Wiesbaden
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16
Information Resources Management Association
7
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
Haufe-Lexware GmbH & Co. KG
4
Verlag Dr. Kovač
4
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
American Marketing Association
3
Helmut-Schmidt-Universität
3
Institut für Handelsmanagement <Münster (Westf)>
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Hochschule Niederrhein
2
Institut für Markt- und Distributionsforschung <Köln>
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Marketinginstitut für Textilwirtschaft
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
New Business Verlag GmbH & Co. KG
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
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AMA Winter Academic Conference <2021, Online>
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Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Autohaus Buch und Formular
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Bauhaus-Universität Weimar
1
Bauhaus-Universitätsverlag Weimar
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Center of Market Oriented Product and Production Management
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Enquête-Kommission Zukunftssicherung im Kfz-Gewerbe
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1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Forumgespräch Die Marke Deutschland <2001, Rotis>
1
Frank Trurnit & Partner Verlag GmbH
1
GfK-Aktiengesellschaft <Nürnberg>
1
GfK-Nürnberg e.V.
1
Global Brand Conference <11., 2016, Bradford>
1
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Journal of business research : JBR
425
The journal of product & brand management
293
The journal of brand management : an international journal
280
Journal of retailing and consumer services
255
SpringerLink / Bücher
112
Psychology & marketing
90
Asia Pacific journal of marketing and logistics
85
European journal of marketing : EJM
79
International journal of hospitality management
75
Journal of marketing communications
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Marketing intelligence & planning
61
Journal of strategic marketing
60
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
International journal of internet marketing and advertising : IJIMA
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
Journal of the Academy of Marketing Science
49
International marketing review
48
Journal of fashion marketing and management
47
Journal of promotion management : JPM
47
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
The journal of consumer marketing
44
Journal of marketing
43
The IUP journal of brand management : IJBRM
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Industrial marketing management : the international journal for industrial and high-tech firms
37
International journal of retail & distribution management
35
Journal of international marketing
35
European journal of marketing
34
International journal of contemporary hospitality management
34
Journal of Islamic marketing
34
Innovatives Markenmanagement
33
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
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ECONIS (ZBW)
8,485
BASE
2
EconStor
2
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date (oldest first)
1
Peer influence on teenagers' preference for brand name
food
products : the mediation effect of peer identity
Zhang, Hongli
;
Li, Ruiqin
;
Veeck, Ann
;
Yu, Hongyan
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1099-1112
Persistent link: https://www.econbiz.de/10013328234
Saved in:
2
Brands and
food
-related decision making in the laboratory : how does
food
branding affect acute consumer choice, reference, and intake behaviours? : a systematic review of recent e...
Boyland, Emma J.
;
Christiansen, Paul
- In:
Journal of agricultural & food industrial organization
13
(
2015
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10011415789
Saved in:
3
Consumer's risk relieving strategy towards branded
food
outbreak : the case of Maggie noodles in India
Moovendhan, V.
;
Kumar, Satish
;
Mayank, Kothari
- In:
International journal of Indian culture and business …
18
(
2019
)
4
,
pp. 405-419
Persistent link: https://www.econbiz.de/10012110537
Saved in:
4
The coming community : the politics of alternative
food
networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
5
"What brand do you eat?" : the influence of
food
brands within children’s peer groups
Hemar-Nicolas, Valérie
;
Gollety, Mathilde
;
Damay, Coralie
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10011443559
Saved in:
6
Front-of-package product labels : influences of varying nutritional
food
labels on parental decisions
Bui, M̃y
;
Kaltcheva, Velitchka D.
;
Patino, Anthony
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 352-361
Persistent link: https://www.econbiz.de/10010224845
Saved in:
7
The effect of mental availability on snack
food
choices
Stocchi, Lara
;
Kemps, Eva
;
Anesbury, Zachary
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012502693
Saved in:
8
To protect and support : why would consumers find foods tastier if these foods help support a desired self-identity
Tal, Aner
;
Gvili, Yaniv
;
Amar, Moty
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 701-714
Persistent link: https://www.econbiz.de/10013165426
Saved in:
9
Forschung und Praxis im Agrarmarketing : Forschungskolloquium anläßlich des 65. Geburtstages von Prof. Dr. Manfred Helzer
Halk, Oliver
(
contributor
);
Helzer, Manfred
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000968937
Saved in:
10
Wahrnehmung der regionalen Herkunft von Lebensmitteln und ihre Relevanz im Kaufentscheidungsprozess : eine Analyse aus Sicht von Verbrauchern
Banik, Ina
-
2010
Persistent link: https://www.econbiz.de/10003949655
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