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Markenführung
Celebrity endorsement
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Celebrity-Werbung
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Credibility
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Glaubwürdigkeit
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Advertising effects
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Beziehungsmarketing
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Relationship marketing
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Werbewirkung
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Artificial Neural Networks (ANNs)
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Brand image
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Celebrity credibility
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Cointegration
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Consumer behaviour
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Knowledge Management System (KMS)
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Kointegration
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Markenimage
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Marketing management
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Marketingmanagement
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Neuronale Netze
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Prognoseverfahren
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Schätztheorie
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Schätzung
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Werbung
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Wissensmanagement
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Account receivables
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Agriculture
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Analysis of variance
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Bankgeschäft
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Banking services
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Brand credibility
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Brand equity
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Banerjee, Neelotpaul
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Singh, Ramendra Pratap
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Global business review
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IIMB management review
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ECONIS (ZBW)
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Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
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2
The mediating role of brand credibility on celebrity credibility in building brand equity and immutable customer relationship
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
IIMB management review
33
(
2021
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10013205204
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