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Markenführung
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5,788
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21
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15
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Sreejesh, S.
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12
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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IGI Global
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International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
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Markendialog <12, 2008, Berlin>
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Society for Consumer Psychology.
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Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
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The journal of product & brand management
285
The journal of brand management : an international journal
268
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
75
Journal of marketing communications
74
Marketing intelligence & planning
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
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SpringerLink / Bücher
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Journal of promotion management : JPM
47
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
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Journal of marketing
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
European journal of marketing
33
International journal of contemporary hospitality management
33
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
7,399
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2
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1
Brands and
food
-related decision making in the laboratory : how does
food
branding affect acute consumer choice, reference, and intake behaviours? : a systematic review of recent e...
Boyland, Emma J.
;
Christiansen, Paul
- In:
Journal of agricultural & food industrial organization
13
(
2015
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10011415789
Saved in:
2
Front-of-package product labels : influences of varying nutritional
food
labels on parental decisions
Bui, M̃y
;
Kaltcheva, Velitchka D.
;
Patino, Anthony
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 352-361
Persistent link: https://www.econbiz.de/10010224845
Saved in:
3
To protect and support : why would consumers find foods tastier if these foods help support a desired self-identity
Tal, Aner
;
Gvili, Yaniv
;
Amar, Moty
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 701-714
Persistent link: https://www.econbiz.de/10013165426
Saved in:
4
Determinants of intentions to purchase unhealthy
food
and beverage options : a dual-process theoretical perspective
Sierra, Jeremy J.
;
Taute, Harry A.
;
Turri, Anna M.
- In:
Journal of food products marketing
21
(
2015
)
5
,
pp. 503-520
Persistent link: https://www.econbiz.de/10011432320
Saved in:
5
"What brand do you eat?" : the influence of
food
brands within children’s peer groups
Hemar-Nicolas, Valérie
;
Gollety, Mathilde
;
Damay, Coralie
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10011443559
Saved in:
6
The effect of mental availability on snack
food
choices
Stocchi, Lara
;
Kemps, Eva
;
Anesbury, Zachary
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012502693
Saved in:
7
Consumer's risk relieving strategy towards branded
food
outbreak : the case of Maggie noodles in India
Moovendhan, V.
;
Kumar, Satish
;
Mayank, Kothari
- In:
International journal of Indian culture and business …
18
(
2019
)
4
,
pp. 405-419
Persistent link: https://www.econbiz.de/10012110537
Saved in:
8
The battle between brands and nutritional labels : how brand familiarity decreases consumers' alertness toward traffic light nutritional labels
Vizcaíno, Franklin Velasco
;
Velasco, Alexandra
- In:
Journal of business research : JBR
101
(
2019
),
pp. 637-650
Persistent link: https://www.econbiz.de/10012103530
Saved in:
9
Do brands serve as reliable signals of nutritional quality? : the case of
breakfast
cereals
Roth, Yefim
- In:
Journal of food products marketing
23
(
2017
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011708041
Saved in:
10
The effect of fitness branding on restrained eaters'
food
consumption and postconsumption physical activity
Koenigstorfer, Joerg
;
Baumgartner, Hans
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 124-138
Persistent link: https://www.econbiz.de/10011450429
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