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Markenführung
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Handbook of qualitative research methods in marketing
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Brand morphogenesis : the role of heterogeneous consumer sub-assemblages in the change and continuity of a brand
Molander, Susanna
;
Östberg, Jacob
;
Peñaloza, Lisa
- In:
Journal of consumer research : JCR ; an …
49
(
2023
)
5
,
pp. 762-785
Persistent link: https://www.econbiz.de/10013542022
Saved in:
2
Researching the cultures of brands
Bengtsson, Anders
;
Ostberg, Jacob
- In:
Handbook of qualitative research methods in marketing
,
(pp. 83-93)
.
2006
Persistent link: https://www.econbiz.de/10003445800
Saved in:
3
Authenticating by re-enchantment : the discursive making of craft production
Hartmann, Benjamin Julien
;
Ostberg, Jacob
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 882-911
Persistent link: https://www.econbiz.de/10009790968
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