Researching the cultures of brands
Year of publication: |
2006
|
---|---|
Authors: | Bengtsson, Anders ; Ostberg, Jacob |
Published in: |
Handbook of qualitative research methods in marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84542-100-0. - 2006, p. 83-93
|
Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Kultursoziologie | Cultural sociology |
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