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Guest editorial: cultivating a broader paradigm to understand family business brands and the branding process
Botero, Isabel
;
Pedeliento, Giuseppe
;
Bettinelli, Cristina
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 673-680
Persistent link: https://www.econbiz.de/10014315435
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2
Special issue: building bridges across branding research : family business brands and the branding process
Botero, Isabel
(
ed.
);
Pedeliento, Giuseppe
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014315469
Saved in:
3
Falling from grace : family-based brands amidst scandals
Rondi, Emanuela
;
Benedetti, Carlotta
;
Bettinelli, Cristina
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014229586
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