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Measuring the impact of branded alcohol advertising and price on brand versus segment consumption
Terblanche-Smit, Marlize; Du Preez, Ronel; Van der … - In: International business and economics research journal 13 (2014) 6, pp. 1515-1523
Persistent link: https://www.econbiz.de/10011281037
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National versus private-label brands : dynamics, conceptual framework, and empirical perspective
Rizkallah, Elias G.; Miller, Heather - In: Journal of business & economics research 13 (2015) 2, pp. 123-136
Persistent link: https://www.econbiz.de/10011288766
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Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal - In: Latin American business review : journal of the … 14 (2014) 1, pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
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Ambiguity aversion and the power of established brands
Muthukrishnan, A. V.; Wathieu, Luc - 2007
This paper investigates situations where a sizable sub-set of consumers prefer an inferior (dominated) offer made by an established brand to a superior (dominating) offer made by a less-established brand. Established brands are those for which consumers hold more confident beliefs concerning...
Persistent link: https://www.econbiz.de/10010357571
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Counterfeiting : friend or foe of luxury brands? : an examination of Chinese consumers' attitudes toward counterfeit luxury brands
Wang, Ying; Song, Yiping - In: Journal of global marketing 26 (2013) 4, pp. 173-187
Persistent link: https://www.econbiz.de/10010199651
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Study of foreign branded dairy products in Vietnam
Nguyen Hai Ninh - In: Vietnam's socio-economic development : a social science … 85 (2016), pp. 51-68
Persistent link: https://www.econbiz.de/10011531993
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The effects of product fit and brand fit on memory retention for brand alliances : when less is more : evidence from Chinese firms
Norman, Andrew T. - In: International journal of management and marketing … 9 (2016) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10011551967
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Motivations to interact with brands on Facebook : towards a typology of consumer-brand interactions
Azar, Salim L.; Machado, Joana César; … - In: The journal of brand management : an international journal 23 (2016) 2, pp. 153-178
Persistent link: https://www.econbiz.de/10011459520
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Positioning brands against large competitors to increase sales
Paharia, Neeru; Avery, Jill; Keinan, Anat - In: Journal of marketing research : JMR 51 (2014) 6, pp. 647-656
Persistent link: https://www.econbiz.de/10010471042
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No long-term consequences for social irresponsibility? : Adidas' rent incident during the COVID-19 pandemic in Germany
Boehmer, Jan; Harrison, Virginia S. - In: European Sport management quarterly : ESMQ 22 (2022) 1, pp. 11-34
Persistent link: https://www.econbiz.de/10013163192