Similar Search Results

Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance

Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Pagani, … - In: Journal of business research : JBR 66 (2013) 12, pp. 2536-2544

Persistent link: https://www.econbiz.de/10010233145

Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing

Rohm, Andrew J.; Gao, Tao; Sultan, Fareena; Pagani, … - In: Business horizons 55 (2012) 5, pp. 485-493

Persistent link: https://www.econbiz.de/10009623103

Snobby markets and technology adoption

Alderighi, Marco; Feder, Christophe - In: Economics of innovation and new technology 30 (2021) 6, pp. 603-620

Persistent link: https://www.econbiz.de/10012607744

Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption

Choi, Sungwoo; Liu, Stella X.; Choi, Choongbeom - In: Marketing letters : a journal of research in marketing 33 (2022) 1, pp. 129-142

Persistent link: https://www.econbiz.de/10013184293

Impact of brand equity and mobile web quality on intentions to use m-commerce amongst Traveloka customers

Reswanto, Fendri; Ishak, Asmai - 2022

Persistent link: https://www.econbiz.de/10012938956

Telecom branding in Pakistan : network coverage or value added services

Siddiqui, Kamran Ahmed; Ali, Mazhar; Sarki, Irshad Hussain - 2015

Purpose – This study explores the factors of telecom branding in Pakistan. Design/methodology/approach – Survey methodology was used to collect the data and a total of 238 mobile phone users were interviewed for their telecom brand preferences. Findings – Exploratory factor analyses and...

Persistent link: https://www.econbiz.de/10012124693

Positions of mobile phone brands on university students' mind

Baran, Tamer - In: International journal of sustainable economies … 5 (2016) 1, pp. 18-28

Persistent link: https://www.econbiz.de/10011629789

Brand switching through marketing mix : the role of brand effect on smartphone users

Salmi Mohd Isa; Lai Kelly; Shaian Kiumarsi - In: International journal of process management and … 10 (2020) 3, pp. 419-438

Persistent link: https://www.econbiz.de/10012254511

Follow the leader : understanding young adults' intentions to follow brands on Facebook

Logan, Kelty - In: International journal of internet marketing and … 10 (2016) 3, pp. 152-170

Persistent link: https://www.econbiz.de/10011665136

The use of mobile applications for travel booking : impacts of application quality and brand trust

Albayrak, Tahir; González-Rodríguez, M. Rosario; … - In: Journal of vacation marketing 29 (2023) 1, pp. 3-21

Persistent link: https://www.econbiz.de/10014246944

1
2
3
4
5
6
7
8
9
10
Next
Last