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The internal branding process and financial performance in service companies : an examination of the required steps
Tuominen, Sasu; Hirvonen, Saku; Reijonen, Helen; … - In: The journal of brand management : an international journal 23 (2016) 3, pp. 306-326
Persistent link: https://www.econbiz.de/10011477729
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Does market orientation pay off without brand orientation? : a study of small business entrepreneurs
Laukkanen, Tommi; Tuominen, Sasu; Reijonen, Helen; … - In: Journal of marketing management : MM 32 (2016) 7/8, pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
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Are growing SMEs more market-oriented and brand-oriented?
Reijonen, Helen; Laukkanen, Tommi; Komppula, Raija; … - In: Journal of small business management : JSBM ; a joint … 50 (2012) 4, pp. 699-716
Persistent link: https://www.econbiz.de/10009658091
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The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku; Laukkanen, Tommi; Reijonen, Helen - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
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Are growth-oriented SMEs more likely to adopt market and brand orientations?
Reijonen, Helen; Párdányi, Szandra; Tuominen, Sasu; … - In: Journal of small business and enterprise development 21 (2014) 2, pp. 250-264
Persistent link: https://www.econbiz.de/10010388595
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The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Reijonen, Helen; Hiroven, Saku; Nagy, Gábor; … - In: Industrial marketing management : the international … 51 (2015), pp. 35-46
Persistent link: https://www.econbiz.de/10011422706