Evaluation of strengthening interregional cooperation of the countries in the area of the European Union shows the potential of forming joint tourist brands of two, or more cross-border areas. Tourist resources on parts of Croatian-Slovenian border represent a research challenge. Economic...

Throughout the last ten years, neuromarketing has been developing as a completely new branch of marketing. Considering the characteristics of tourism as a complex social construct, an assumption stands that a neuromarketing research can have a significant potential for optimizing the destination...