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Markenführung
Beziehungsmarketing
25,192
Relationship marketing
25,164
Social Web
20,200
Social web
20,166
Konsumentenverhalten
12,644
Consumer behaviour
12,632
Scientific method
8,909
Wissenschaftliche Methode
8,909
Theorie
8,498
Theory
8,463
Unternehmensbewertung
7,093
Online-Marketing
6,501
Internet marketing
6,389
Firm valuation
5,954
Data Mining
5,812
Data mining
5,668
Kundenzufriedenheit
5,603
Customer satisfaction
5,597
Firm value
5,280
Deutschland
5,273
Unternehmenswert
5,207
Germany
5,026
Dienstleistungsqualität
4,080
Service quality
4,070
Brand management
3,749
Electronic Commerce
3,533
E-commerce
3,397
USA
3,217
United States
3,152
Virales Marketing
2,750
Viral marketing
2,749
Soziales Netzwerk
2,690
Online-Handel
2,630
Online retailing
2,622
Markenimage
2,541
Brand image
2,534
Social network
2,521
Marketingmanagement
2,496
Marketing management
2,464
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Loureiro, Sandra Maria Correia
25
Veloutsou, Cleopatra
17
Hollebeek, Linda D.
16
Khan, Imran
15
Burmann, Christoph
14
Fournier, Susan
14
Kunkel, Thilo
14
Fetscherin, Marc
13
Kumar, Vikas
12
Rahman, Zillur
12
Rather, Raouf Ahmad
12
Guzman, Francisco
11
Japutra, Arnold
11
King, Ceridwyn
11
Sarkar, Abhigyan
11
Šerić, Maja
11
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Han, Heesup
10
Huber, Frank
10
Ko, Eunju
10
Melewar, T. C.
10
Vrontis, Demetris
10
Ahn, Jiseon
9
Augusto, Mário Gomes
9
Bang, Nguyen
9
Gil Saura, Irene
9
Martínez-López, Francisco J.
9
Rita, Paulo
9
Rubio Benito, Natalia
9
Sarkar, Juhi Gahlot
9
Back, Ki-Joon
8
Bruhn, Manfred
8
Chen, Qimei
8
Ekinci, Yuksel
8
Fatma, Mobin
8
Hajli, Nick
8
Karjaluoto, Heikki
8
Kaufmann, Hans Rüdiger
8
Kucharska, Wioleta
8
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Springer Fachmedien Wiesbaden
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Gesellschaft zur Erforschung des Markenwesens
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Information Resources Management Association
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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1
American Marketing Association
1
Edward Elgar Publishing
1
Fachhochschule Reutlingen / European School of Business
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
ICORIA <17., 2018, Valencia>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <13, 2009, Berlin>
1
Markendialog <2, 1998, Frankfurt, Main>
1
Marketing-Centrum <Münster (Westf)>
1
Projekt Verlag
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Springer International Publishing
1
Tectum Verlag
1
Universität Mannheim
1
Verlag Dr. Kovač
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Journal of business research : JBR
197
Journal of retailing and consumer services
128
The journal of brand management : an international journal
127
The journal of product & brand management
124
International journal of internet marketing and advertising : IJIMA
55
International journal of hospitality management
49
Journal of promotion management : innovations in planning and applied research
40
SpringerLink / Bücher
40
Industrial marketing management : the international journal for industrial and high-tech firms
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Marketing intelligence & planning
34
Psychology & marketing
34
Journal of strategic marketing
33
Asia Pacific journal of marketing and logistics
32
Cogent business & management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
European journal of marketing : EJM
30
Journal of marketing communications
28
International journal of contemporary hospitality management
27
Journal of marketing management : MM
26
Journal of marketing
25
Business horizons
24
Tourism management : research, policies, practice
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
Journal of hospitality marketing & management
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
International journal of advertising : the review of marketing communications
20
Journal of travel and tourism marketing
20
Journal of fashion marketing and management
19
Journal of internet commerce
19
Journal of the Academy of Marketing Science
19
Technological forecasting & social change : an international journal
17
European journal of marketing
16
Springer eBook Collection
16
Journal of marketing analytics : JMA
15
Innovatives Markenmanagement
14
International journal of electronic marketing and retailing : IJEMR
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
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ECONIS (ZBW)
3,750
EconStor
5
RePEc
2
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1
Listen to your customers : insights into brand image using online consumer-generated product reviews
Gensler, Sonja
;
Völckner, Franziska
;
Egger, Marc
; …
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
1
,
pp. 112-141
Persistent link: https://www.econbiz.de/10011413587
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2
Contextualization of opinion mining as a consumer-oriented brand reputation management tool for the banking industry
Tuna, Murat Fatih
- In:
Digital transformation and new approaches in trade, …
,
(pp. 241-253)
.
2022
Persistent link: https://www.econbiz.de/10013448697
Saved in:
3
An interdisciplinary method for brand association research
Ranfagni, Silvia
;
Guercini, Simone
;
Camiciottoli, …
- In:
Management decision : MD
52
(
2014
)
4
,
pp. 724-736
Persistent link: https://www.econbiz.de/10010386767
Saved in:
4
Exploring brand associations : an innovative methodological approach
Camiciottoli, Belinda Crawford
;
Ranfagni, Silvia
; …
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
Saved in:
5
Forecasting election results by studying brand importance in online news
Colladon, Andrea Fronzetti
- In:
International journal of forecasting
36
(
2020
)
2
,
pp. 414-427
Persistent link: https://www.econbiz.de/10012415068
Saved in:
6
Examining the impact of luxury brand's social media marketing on customer engagement : using big data analytics and natural language processing
Liu, Xia
;
Shin, Hyunju
;
Burns, Alvin C.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 815-826
Persistent link: https://www.econbiz.de/10012494182
Saved in:
7
Automated
text
analyses of YouTube comments as field experiments for assessing consumer sentiment towards products and brands
Areni, Charles Scott
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 702-717
Persistent link: https://www.econbiz.de/10013407487
Saved in:
8
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
9
Creating brand image profile by social media analysis
Sabuncu, İbrahim
;
Edeş, Berivan
;
Sıtkıbütün, Doruk
; …
- In:
Emerging Markets Journal : EMAJ
11
(
2021
)
2
,
pp. 16-24
Persistent link: https://www.econbiz.de/10012805310
Saved in:
10
Harvesting brand information from social tags
Nam, Hyoryung
;
Joshi, Yogesh V.
;
Kannan, P. K.
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 88-108
Persistent link: https://www.econbiz.de/10011734798
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