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Content Marketing ROI : Marketing-Erfolg ist messbar - auch in den Social Media
Perrey, Jesko; Bauer, Thomas - In: Brand Content : die Marke als Medienereignis, (pp. 227-242). 2013
Persistent link: https://www.econbiz.de/10010212707
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I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel; Schofield, Kerry; Trahan, Tabitha; … - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
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Long-term brand equity measurement : status quo and challenges
Hein, Sebastian; Schlereth, Christian; … - In: Transfer : Zeitschrift für Kommunikation und … 65 (2019) 3, pp. 6-11
Persistent link: https://www.econbiz.de/10012110493
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Measuring marketing success : estimating the effect of social media and TV advertising on brand attention
Guhl, Daniel; Winkler von Mohrenfels, Hannah; Abshagen, … - In: Marketing : ZFP ; journal of research and management 38 (2016) 1, pp. 44-54
Persistent link: https://www.econbiz.de/10011566842
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"Branding" explanied : defining and measuring brand awareness and brand attitude
Rossiter, John R. - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 533-540
Persistent link: https://www.econbiz.de/10010462635
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Messung und Steuerung von Markenpersönlichkeit : Entwicklung eines Messinstruments und Anwendung in der Werbung mit prominenten Testimonials
Mäder, Ralf - 2005 - 1. Auflage
Persistent link: https://www.econbiz.de/10002570478
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Impact of sponsorship on consumer brand perception : state of research and a case study in the wealth management industry
Mira, Lukas (contributor) - 2008
Persistent link: https://www.econbiz.de/10003788548
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A literature review of consumer-based brand scales
Zarantonello, Lia - In: Handbook on brand and experience management, (pp. 188-218). 2008
Persistent link: https://www.econbiz.de/10003789040
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Messung der Effizienz der Markenkommunikation
Steffenhagen, Hartwig; Dahm, Axel; Nickel, Oliver - In: Markenkommunikation auf dem Prüfstand : [Markendialog, …, (pp. 81-138). 2003
Persistent link: https://www.econbiz.de/10003849454
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Measuring advertising's effect on mental availability
Vaughan, Kelly; Corsi, Armando Maria; Beal, Virginia; … - In: International journal of market research 63 (2021) 5, pp. 665-681
Persistent link: https://www.econbiz.de/10012625184