//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Accommodating ethnic minority...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenführung
Advertising
22
Werbung
20
Consumer behaviour
16
Konsumentenverhalten
14
Marketing
13
Advertising effects
12
Werbewirkung
12
USA
10
United States
10
International marketing
9
Marketing management
9
Marketingmanagement
8
Strategisches Management
8
Beziehungsmarketing
7
Bibliometrics
7
Bibliometrie
7
Brand management
7
Nonprofit organization
7
Nonprofit-Organisation
7
Relationship marketing
7
Emotion
6
Internationales Marketing
6
Nonprofit marketing
6
Nonprofit-Marketing
6
Fundraising
4
Gender
4
Globalization
4
Services marketing
4
Wettbewerbsvorteil
4
Brand image
3
Charitable organization
3
China
3
Competitive advantage
3
Customer satisfaction
3
Forschung
3
Gemeinnützige Organisation
3
Globalisierung
3
Internet marketing
3
Lieferantenmanagement
3
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Ford, John B.
7
Merchant, Altaf
2
Bartier, Anne-Laure
1
Friedman, Mike
1
Harrison, Kristina Marie
1
Hollis, Nigel
1
Kirchner, Theresa A.
1
LaTour, Kathryn A.
1
LaTour, Michael S.
1
Mottner, Sandra
1
Mueller, Barbara
1
Purwanegara, Mustika Sufiati
1
Taylor, Charles Raymond
1
Thelen, Shawn
1
Yoo, Boonghee
1
Yuwo, Hartano
1
more ...
less ...
Published in...
All
Journal of advertising research
2
Arts marketing : an international journal ; AM
1
Journal of business research : JBR
1
Organizations and markets in emerging economies
1
Psychology & marketing
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How cutting-edge research on advertising and branding builds customer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 127-128
Persistent link: https://www.econbiz.de/10012642978
Saved in:
2
Disruptive marketing and unintended consequences in the nonprofit arts sector
Kirchner, Theresa A.
;
Ford, John B.
;
Mottner, Sandra
- In:
Arts marketing : an international journal ; AM
2
(
2012
)
1
,
pp. 70-90
Persistent link: https://www.econbiz.de/10009573183
Saved in:
3
Customer-based brand equity for a tourism destination (CBBETD) : the specific case of Bandung City, Indonesia
Yuwo, Hartano
;
Ford, John B.
;
Purwanegara, Mustika Sufiati
- In:
Organizations and markets in emerging economies
4
(
2013
)
1
,
pp. 8-22
Persistent link: https://www.econbiz.de/10009754568
Saved in:
4
The tension between strategy and execution : challenges for international advertising research : globalization is much more than universal branding
Ford, John B.
;
Mueller, Barbara
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 27-41
Persistent link: https://www.econbiz.de/10009127019
Saved in:
5
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
6
The cross-cultural scale development process : the case of brand-evoked nostalgia in Belgium and the United States
Ford, John B.
;
Merchant, Altaf
;
Bartier, Anne-Laure
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 19-29
Persistent link: https://www.econbiz.de/10011775861
Saved in:
7
What draws voters to brandidates and why? : political orientation, personal satisfaction, and societal values on presidential candidates' brand personality
Harrison, Kristina Marie
;
Yoo, Boonghee
;
Thelen, Shawn
; …
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10013552935
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->