Accommodating ethnic minority consumers during service encounters : the fine line
Year of publication: |
2022
|
---|---|
Authors: | Mady, Sarah ; Ford, John B. ; Mady, Tarek |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 36.2022, 5, p. 674-690
|
Subject: | Acculturation | Customer engagement | Customer service | Discrimination | Ethnic minorities | Experimental design | Financial services | Frontline service employees | Intercultural accommodation | Service involvement | Ethnische Gruppe | Ethnic group | Kundenservice | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Finanzdienstleistung |
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