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~subject:"Markenführung"
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Markenführung
Advertising
40
Werbung
39
Consumer behaviour
33
Konsumentenverhalten
33
Advertising effects
23
Werbewirkung
23
USA
17
United States
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Marketing
15
Marketing management
15
Marketingmanagement
15
Beziehungsmarketing
14
Relationship marketing
14
Internet marketing
13
Online-Marketing
13
Social Web
12
Social web
12
Brand management
10
Strategisches Management
9
Theorie
9
Theory
9
Artificial intelligence
8
Kanada
8
Lieferantenmanagement
8
Supplier relationship management
8
Bibliometrics
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Bibliometrie
7
International marketing
7
Künstliche Intelligenz
7
Nonprofit organization
7
Nonprofit-Organisation
7
Brand image
6
Canada
6
Dienstleistungsqualität
6
Markenimage
6
Neuseeland
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Nonprofit marketing
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Nonprofit-Marketing
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English
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Ford, John B.
7
Campbell, Colin L.
2
Merchant, Altaf
2
Bartier, Anne-Laure
1
Berthon, Pierre R.
1
Campbell, Colin
1
Cooper, Holly B.
1
Ewing, Michael
1
Ferraro, Carla
1
Friedman, Mike
1
Harrison, Kristina Marie
1
Hollis, Nigel
1
Kirchner, Theresa A.
1
LaTour, Kathryn A.
1
LaTour, Michael S.
1
Mottner, Sandra
1
Mueller, Barbara
1
Pitt, Leyland F.
1
Purwanegara, Mustika Sufiati
1
Sands, Sean
1
Taylor, Charles Raymond
1
Thelen, Shawn
1
Treen, Emily
1
Yoo, Boonghee
1
Yuwo, Hartano
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Journal of advertising research
2
Journal of business research : JBR
2
Arts marketing : an international journal ; AM
1
Business horizons
1
Journal of strategic marketing
1
Organizations and markets in emerging economies
1
Psychology & marketing
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The journal of product & brand management
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ECONIS (ZBW)
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1
How cutting-edge research on advertising and branding builds customer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 127-128
Persistent link: https://www.econbiz.de/10012642978
Saved in:
2
The cross-cultural scale development process : the case of brand-evoked nostalgia in Belgium and the United States
Ford, John B.
;
Merchant, Altaf
;
Bartier, Anne-Laure
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 19-29
Persistent link: https://www.econbiz.de/10011775861
Saved in:
3
The tension between strategy and execution : challenges for international advertising research : globalization is much more than universal branding
Ford, John B.
;
Mueller, Barbara
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 27-41
Persistent link: https://www.econbiz.de/10009127019
Saved in:
4
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
5
Disruptive marketing and unintended consequences in the nonprofit arts sector
Kirchner, Theresa A.
;
Ford, John B.
;
Mottner, Sandra
- In:
Arts marketing : an international journal ; AM
2
(
2012
)
1
,
pp. 70-90
Persistent link: https://www.econbiz.de/10009573183
Saved in:
6
Customer-based brand equity for a tourism destination (CBBETD) : the specific case of Bandung City, Indonesia
Yuwo, Hartano
;
Ford, John B.
;
Purwanegara, Mustika Sufiati
- In:
Organizations and markets in emerging economies
4
(
2013
)
1
,
pp. 8-22
Persistent link: https://www.econbiz.de/10009754568
Saved in:
7
What draws voters to brandidates and why? : political orientation, personal satisfaction, and societal values on presidential candidates' brand personality
Harrison, Kristina Marie
;
Yoo, Boonghee
;
Thelen, Shawn
; …
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10013552935
Saved in:
8
Hero brands, brand heroes : how R.M. Williams inspired a cult following and created a shared sense of meaning
Cooper, Holly B.
;
Ewing, Michael
;
Campbell, Colin L.
; …
- In:
Business horizons
66
(
2023
)
3
,
pp. 405-414
Persistent link: https://www.econbiz.de/10014304277
Saved in:
9
How dark stories boost recall
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1279-1295
Persistent link: https://www.econbiz.de/10014553080
Saved in:
10
Does brand meaning exist in similarity or singularity?
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Campbell, Colin
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 356-361
Persistent link: https://www.econbiz.de/10003840063
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