People assess real-time events by relying on knowledge and experience accumulated in a conceptually referenced framework. The difference in assessment will prompt an incongruity for reconciliation. The authors propose an integrated conceptual framework with evidence reasoned pathways for...

This paper contributes to literature by adding a new taxonomy that has deductively scaled business product into four different types. It is both visually and conceptually resourceful in developing suitable business strategies for firms to engineer products that will fit with a proper segment of...