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Markenführung
Consumer behaviour
81,989
Konsumentenverhalten
79,509
Theorie
9,802
Theory
9,627
Relationship marketing
8,815
Beziehungsmarketing
8,784
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7,419
Brand image
6,595
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6,555
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5,544
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5,420
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5,409
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5,387
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5,313
United States
5,048
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4,812
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4,729
Social Web
4,610
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4,608
Deutschland
4,517
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4,373
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4,363
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4,307
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4,263
Brand
4,233
Markenartikel
4,224
Germany
4,161
Einzelhandel
4,097
Retail trade
4,058
Verbraucherverhalten
3,568
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3,563
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3,529
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3,525
Öffentliche Einnahmen
3,451
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3,423
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3,320
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3,158
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Loureiro, Sandra Maria Correia
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Phau, Ian
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Melewar, T. C.
25
Ko, Eunju
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Han, Heesup
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Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Khan, Imran
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Septianto, Felix
14
Dens, Nathalie
13
Fournier, Susan
13
Park, C. Whan
13
Romaniuk, Jenni
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Zarantonello, Lia
13
Ahn, Jiseon
12
Burmann, Christoph
12
Casidy, Riza
12
Christodoulides, George
12
De Chernatony, Leslie
12
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12
Grohmann, Bianca
12
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Edward Elgar Publishing
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Haufe-Lexware GmbH & Co. KG
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Helmut-Schmidt-Universität
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National Bureau of Economic Research
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NetLibrary, Inc
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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AMA Winter Academic Conference <2021, Online>
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Erasmus Research Institute of Management
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
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Gesellschaft zur Erforschung des Markenwesens
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Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
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Institut für Markt- und Distributionsforschung <Köln>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
410
The journal of product & brand management
285
The journal of brand management : an international journal
273
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of the Academy of Marketing Science
50
Journal of marketing management : MM
49
International marketing review
48
Journal of promotion management : JPM
47
SpringerLink / Bücher
47
Journal of marketing
46
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
European journal of marketing
35
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
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1
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte
;
González Romo, Zahaira
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
Saved in:
2
Modelling research on consumer attitude toward car brands
Steluta, Vlad Uta Daniela
- In:
International journal of sustainable economies …
3
(
2014
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010511504
Saved in:
3
The Algerian consumer's orientations towards brands inlight of Islamic marketing principles : a field study on frozen meat market
Meghraoui, Mehieddine Abdelkader
;
Benabou, Djilali
- In:
International journal of social entrepreneurship and …
3
(
2014
)
3
,
pp. 177-196
Persistent link: https://www.econbiz.de/10011347718
Saved in:
4
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
5
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
6
Brand and category design consistency in brand extensions
Goh, Yi Sheng
;
Chattaraman, Veena
;
Forsythe, Sandra
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
Saved in:
7
A clash of personality? : the relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective : generation as the moderator
Liao, Shu-Hsien
;
Chung, Yu-Chun
;
Lin, Keng-Yi
- In:
International journal of services technology and management
21
(
2015
)
1/2/3
,
pp. 111-126
Persistent link: https://www.econbiz.de/10011442810
Saved in:
8
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
9
Consumer journey from first experience to brand evangelism
Riivits-Arkonsuo, Iivi
;
Kaljund, Kristel
;
Leppiman, Anu
- In:
Research in economics and business : Central and …
6
(
2014
)
1
,
pp. 5-28
Persistent link: https://www.econbiz.de/10010434629
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10
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
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