Narrow search
Showing 1 - 10 of 7,796
Cover Image
Enhancing brand equity through sustainability : waste recycling
Gupta, Suraksha - In: Thunderbird international business review 58 (2016) 3, pp. 213-223
Persistent link: https://www.econbiz.de/10011503376
Cover Image
Knorr : nachhaltige Beschaffung von Zutaten als zentraler Bestandteil der Geschäfts- und Markenstrategie
Wagner, Katja - In: CSR und Lebensmittelwirtschaft : nachhaltiges …, (pp. 303-313). 2016
Persistent link: https://www.econbiz.de/10011516635
Cover Image
Sustainable values and willingness to pay : an analysis of an analytical technique
Beldona, Sri; Radighieri, Jeffrey P.; Remidez, Herbert - In: Journal for global business advancement : JGBA 14 (2021) 2, pp. 216-240
Persistent link: https://www.econbiz.de/10012595076
Cover Image
Brand narratives, sustainability, and gender : a socio-semiotic approach
Ourahmoune, Nacima; Binninger, Anne-Sophie; Robert, Isabelle - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 313-331
Persistent link: https://www.econbiz.de/10010402638
Cover Image
Green advertising for the sustainable luxury market
Lim, Dong Jae; Youn, Nara; Eom, Hyo Jin - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 4, pp. 288-296
Persistent link: https://www.econbiz.de/10012668454
Cover Image
Don't put all your green eggs in one basket : examining environmentally friendly sub-branding strategies
Koo, Jayoung; Loken, Barbara - In: Business ethics, the environment & responsibility 31 (2022) 1, pp. 164-176
Persistent link: https://www.econbiz.de/10012795278
Cover Image
The influence of greenwashing practices on brand attitude : a multidimensional consumer analysis in Germany
Bladt, Daniel; Capelleveen, Guido van; Yazan, Devrim Murat - In: Business strategy and the environment 33 (2024) 2, pp. 597-625
Persistent link: https://www.econbiz.de/10014467303
Cover Image
Cause beneficial or cause exploitative? : using joint motives to increase credibility of sustainability efforts
Wallach, Karen Anne; Popovich, Deidre - In: Journal of public policy & marketing 42 (2023) 2, pp. 187-202
Persistent link: https://www.econbiz.de/10014228909
Cover Image
Strategic storytelling in the age of sustainability
Dessart, Laurence; Standaert, Willem - In: Business horizons 66 (2023) 3, pp. 371-385
Persistent link: https://www.econbiz.de/10014304275
Cover Image
The impact of fashion brand sustainability on consumer purchasing decisions
Mandarić, Doroteja; Hunjet, Anica; Vuković, Dijana - In: Journal of risk and financial management : JRFM 15 (2022) 4, pp. 1-17
The focus of this confirmatory research was on consumer attitudes towards the sustainability of fashion brands and how … respondents with purchasing power to examine their perception, awareness of, and attitudes towards sustainability and eco … that participants have a positive attitude towards the sustainability of fashion brands. Moreover, a positive correlation …
Persistent link: https://www.econbiz.de/10013273094