Enhancing brand equity through sustainability : waste recycling
by Suraksha Gupta
| Year of publication: |
May/June 2016
|
|---|---|
| Authors: | Gupta, Suraksha |
| Published in: |
Thunderbird international business review. - New York, NY : Wiley, ISSN 1096-4762, ZDB-ID 1411657-1. - Vol. 58.2016, 3, p. 213-223
|
| Subject: | Kreislaufwirtschaft | Recycling | Markenimage | Brand image | Nachhaltige Entwicklung | Sustainable development | Markenführung | Brand management | Nachhaltigkeit | Sustainability |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/tie.21730 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011503376