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Combined influence of selective focus and decision involvement on attitude-behavior consistency in a context of memory-based decision making
Van Kerckhove, Anneleen; Vermeir, Iris; Geuens, Maggie - In: Psychology & marketing 28 (2011) 6, pp. 539-560
Persistent link: https://www.econbiz.de/10009130511
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Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara; Van Kerckhove, Anneleen; … - In: Journal of business research : JBR 164 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
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Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.; Tessitore, Tina; Müller, Céline M. - In: International journal of advertising : the review of … 40 (2021) 1, pp. 26-48
Persistent link: https://www.econbiz.de/10012498499