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Markenführung
Consumer behaviour
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Combined influence of selective focus and decision involvement on attitude-behavior consistency in a context of memory-based decision making
Van Kerckhove, Anneleen
;
Vermeir, Iris
;
Geuens, Maggie
- In:
Psychology & marketing
28
(
2011
)
6
,
pp. 539-560
Persistent link: https://www.econbiz.de/10009130511
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2
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
3
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.
;
Tessitore, Tina
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
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