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Markenimage
Markenartikel
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Großbritannien
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Consumer behaviour
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Andrew S. C. Ehrenberg
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Brand management ; Vol. 2
1
Journal of the Market Research Society : JMRS
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ECONIS (ZBW)
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Brand image and brand usage
Bird, M.
;
Channon, C.
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924368
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2
Consumer beliefs and brand usage
Barwise, T. P.
;
Ehrenberg, A. S. C.
- In:
Journal of the Market Research Society : JMRS
27
(
1985
)
2
,
pp. 81-93
Persistent link: https://www.econbiz.de/10001869967
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