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On the dangers of pulling a fast one : advertisement disclaimer speed, brand trust, and purchase intention
Herbst, Kenneth C.; Finkel, Eli J.; Allan, David; … - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 909-919
Persistent link: https://www.econbiz.de/10009501082
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Reputation und Kaufverhalten : eine empirische Analyse am Beispiel der Vermarktung deutscher Weine in Großbritannien
Schrader, Christina - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013420589
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The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes; Pedersen, Per Egil - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
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Regulatory focus as a determinant of brand value
Love, Edwin; Staton, Mark; Chapman, Christopher N.; … - In: The journal of product & brand management 19 (2010) 7, pp. 512-517
Persistent link: https://www.econbiz.de/10008772578
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National versus private brand : a regulatory focus perspective
Tran, Trang P.; Guzman, Francisco; Paswan, Audhesh K.; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012305169
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The role of regulatory fit in virtual brand communities
Wang, Yonggui; Ma, Shuang; Li, Dahui - In: Journal of electronic commerce research : JECR 18 (2017) 2, pp. 124-137
Persistent link: https://www.econbiz.de/10011669616
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Olfaktorische Reize in der Markenkommunikation : Theoretische Grundlagen und empirische Erkenntnisse zum Einsatz von Düften
Rempel, Jan Eric (contributor) - 2006
Regulierung sind daher für Unternehmen am Telekommunikationsmarkt existentiell wichtig. Dennoch wird bisher in der Wissenschaft …
Persistent link: https://www.econbiz.de/10013516880
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Trust in the network economy
Petrovic, Otto (ed.) - 2003
Persistent link: https://www.econbiz.de/10001763552
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Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin; Kennedy, Rachel; Trinh, Giang; Page, Bill; … - In: Journal of retailing and consumer services 52 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012132173