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Short brand stories on packaging : an examination of consumer responses
Solja, Eeva; Liljander, Veronica; Söderlund, Magnus - In: Psychology & marketing 35 (2018) 4, pp. 294-306
Persistent link: https://www.econbiz.de/10011970152
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Customer engagement in a Facebook brand community
Gummerus, Johanna; Liljander, Veronica; Weman, Emil; … - In: Management research review 35 (2012) 9, pp. 857-877
Persistent link: https://www.econbiz.de/10009660470
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Developing brand assets with wireless devices
Helenius, Jari H.; Liljander, Veronica - In: Advances in electronic marketing, (pp. 175-192). 2005
Persistent link: https://www.econbiz.de/10003168476
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Ethical consumers' brand avoidance
Rindell, Anne; Strandvik, Tore; Wilién, Kristoffer - In: The journal of product & brand management 22 (2013) 7, pp. 484-490
Persistent link: https://www.econbiz.de/10010225094
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Ethical consumers' brand avoidance
Rindell, Anne; Strandvik, Tore; Wilén, Kristoffer - In: The journal of product & brand management 23 (2014) 2, pp. 114-120
Persistent link: https://www.econbiz.de/10010384246