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Markenimage
Konsumentenverhalten
79,131
Consumer behaviour
78,698
Markenführung
17,026
Brand management
17,004
Studierende
14,767
Students
14,733
Theorie
9,958
Theory
9,781
Beziehungsmarketing
9,451
Relationship marketing
9,440
Brand image
8,759
USA
6,700
United States
6,447
Markenartikel
6,183
Brand
6,152
Deutschland
5,801
Customer satisfaction
5,757
Kundenzufriedenheit
5,757
Social Web
5,511
Social web
5,503
Online-Handel
5,479
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5,464
Germany
5,266
Online-Marketing
5,106
Internet marketing
5,052
Dienstleistungsqualität
4,757
Service quality
4,748
Einzelhandel
4,345
Retail trade
4,252
Experiment
4,159
Hochschule
4,071
Werbewirkung
4,015
Advertising effects
3,964
Higher education institution
3,953
Electronic Commerce
3,651
Verbraucherverhalten
3,564
E-commerce
3,512
Marketingmanagement
3,433
Marketing management
3,403
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1,424
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Burmann, Christoph
69
Phau, Ian
29
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
28
Keller, Kevin Lane
26
Huber, Frank
25
Melewar, T. C.
25
Guzman, Francisco
22
Bang, Nguyen
21
De Chernatony, Leslie
21
Schade, Michael
20
Usman, Osly
20
Baumgarth, Carsten
19
Han, Heesup
19
Japutra, Arnold
19
Sarkar, Abhigyan
18
Bruhn, Manfred
17
Romaniuk, Jenni
17
Sattler, Henrik
17
Bauer, Hans H.
16
MacInnis, Deborah J.
16
Veloutsou, Cleopatra
16
Christodoulides, George
15
Ekinci, Yuksel
15
Esch, Franz-Rudolf
15
Foroudi, Pantea
15
Khan, Imran
15
Paul, Justin
15
Piehler, Rico
15
Sreejesh, S.
15
Wiedmann, Klaus-Peter
15
Park, C. Whan
14
Rahman, Zillur
14
Sarkar, Juhi Gahlot
14
Batra, Rajeev
13
Fetscherin, Marc
13
Gierl, Heribert
13
Gupta, Suraksha
13
Khamitov, Mansur
13
King, Ceridwyn
13
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Springer Fachmedien Wiesbaden
27
NetLibrary, Inc
4
Haufe-Lexware GmbH & Co. KG
3
Books on Demand GmbH <Norderstedt>
2
Fachhochschule Reutlingen / European School of Business
2
Friedrich-Schiller-Universität Jena
2
IGI Global
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
American Marketing Association
1
Brandsboard e.V.
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
DerMarkentag <Veranstaltung> <8., 2021, Online>
1
EBS Business School
1
Edward Elgar Publishing
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Goethe-Universität Frankfurt am Main
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Kassel University Press GmbH
1
Kraft Foods Deutschland GmbH & Co. KG
1
Leuphana Universität Lüneburg
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
New Business Verlag GmbH & Co. KG
1
Pearson Studium
1
Peter Lang GmbH
1
RWTH Aachen
1
Society for Consumer Psychology.
1
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Published in...
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Journal of business research : JBR
427
The journal of brand management : an international journal
297
The journal of product & brand management
296
Journal of retailing and consumer services
234
Psychology & marketing
107
European journal of marketing : EJM
97
Asia Pacific journal of marketing and logistics
96
Journal of marketing communications
84
Journal of international consumer marketing
73
International journal of hospitality management
71
Marketing intelligence & planning
71
SpringerLink / Bücher
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
The journal of consumer marketing
64
Journal of strategic marketing
62
International marketing review
60
Cogent business & management
57
Journal of global marketing
57
Marketing letters : a journal of research in marketing
57
Journal of marketing
55
Journal of travel and tourism marketing
54
Tourism management : research, policies, practice
52
Industrial marketing management : the international journal for industrial and high-tech firms
50
The IUP journal of brand management : IJBRM
50
International journal of consumer studies
49
Journal of promotion management : innovations in planning and applied research
49
Journal of fashion marketing and management
47
International journal of internet marketing and advertising : IJIMA
46
Journal of marketing management : MM
46
Journal of Islamic marketing
45
Journal of promotion management : JPM
45
Journal of the Academy of Marketing Science
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
International journal of advertising : the review of marketing communications
39
European journal of marketing
38
Qualitative market research : an international journal
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of international marketing
35
Journal of marketing research : JMR
35
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Source
All
ECONIS (ZBW)
8,852
USB Cologne (EcoSocSci)
41
EconStor
4
BASE
1
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1
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
2
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
3
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
4
Brand placement in a movie song and its impact on brand equity
Srivastava, Rajesh
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 233-252
Persistent link: https://www.econbiz.de/10012179120
Saved in:
5
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Saved in:
6
When placement becomes collaborative branded entertainment : the case of music concerts
Capelli, Sonia
;
Fayolle, Laurene
;
Sabadie, William
- In:
International journal of arts management
18
(
2016
)
3
,
pp. 37-49
Persistent link: https://www.econbiz.de/10011497290
Saved in:
7
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
8
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
9
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
10
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
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