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A mechanism model of the effect of hedonic product consumption on well-being
Zhong, Jing Yang; Mitchell, Vincent-Wayne - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 152-162
Persistent link: https://www.econbiz.de/10003981568
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Are consumer and brand personalities the same?
Huang, Hazel H.; Mitchell, Vincent-Wayne; … - In: Psychology & marketing 29 (2012) 5, pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
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The role of imagination and brand personification in brand relationships
Huang, Hazel H.; Mitchell, Vincent-Wayne - In: Psychology & marketing 31 (2014) 1, pp. 38-47
Persistent link: https://www.econbiz.de/10010251724
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Predicting retail brand extension strategy success : a consumer based model
Mitchell, Vincent-Wayne; Edelman, Dan; Chaudhury, Amita - In: Journal of customer behaviour 13 (2014) 2, pp. 93-111
Persistent link: https://www.econbiz.de/10010415668
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The role of brand strength, type, image and product-category fit in retail brand collaborations
Mitchell, Vincent-Wayne; Balabanis, George - In: Journal of retailing and consumer services 60 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012502674