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Der Wert von Handelsmarken : eine empirische Analyse

Sattler, Henrik - In: Handelsforschung 13 (1998), pp. 433-450

Persistent link: https://www.econbiz.de/10001249972

Brand-Stretching : Chancen und Risiken

Sattler, Henrik - In: Erfolgsfaktor Marke : neue Strategien des Markenmanagements, (pp. 141-149). 2001

Persistent link: https://www.econbiz.de/10001572305

Ein Indikatorenmodell zur langfrisitigen monetären Markenwertbestimmung, [Teil] 1

Sattler, Henrik - In: Die Betriebswirtschaft : DBW 59 (1999) 5, pp. 633-653

Persistent link: https://www.econbiz.de/10001424189

"My vote for my mailman" : appeals to reciprocity in communication campaigns

Horn, Carmen; Fries, Anne; Gedenk, Karen - In: Schmalenbach business review : sbr 65 (2013) 3, pp. 248-269

Persistent link: https://www.econbiz.de/10009767230

'My Vote for My Mailman' : Appeals to Reciprocity in Communication Campaigns

Horn, Carmen - 2013

We study the influence of an explicit appeal to reciprocity as a design element in communication campaigns. We conduct an experiment based on a real campaign run by Deutsche Post, the German postal service, in which German citizens could participate in a sweepstakes and vote for their mail...

Persistent link: https://www.econbiz.de/10013074537

Brand positioning based on brand image-country image fit

Klein, Kristina; Völckner, Franziska; Bruno, Hernan A.; … - In: Marketing science : the marketing journal of the … 38 (2019) 3, pp. 516-538

Persistent link: https://www.econbiz.de/10012038426

Community members' perception of brand community character : construction and validation of a new scale

Relling, Marleen; Schnittka, Oliver; Ringle, Christian M.; … - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 107-120

Persistent link: https://www.econbiz.de/10011616011

The vampire effect : when do celebrity endorsers harm brand recall?

Erfgen, Carsten; Zenker, Sebastian; Sattler, Henrik - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 155-163

Persistent link: https://www.econbiz.de/10011337510

How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions

Erfgen, Carsten; Sattler, Henrik; Schnittka, Oliver - In: Journal of business economics : JBE 85 (2015) 5, pp. 479-504

Persistent link: https://www.econbiz.de/10011283796

Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity

Farsky, Mario; Schnittka, Oliver; Sattler, Henrik; … - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 231-240

Persistent link: https://www.econbiz.de/10011675165