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Impact of the congruence between brand personality and consumer personality on emotional loyalty : what makes apple and samsung different

Letukytė, Neda; Urbonavičius, Sigitas - In: Market : review for marketing theory and practice 34 (2022) 1, pp. 59-77

Persistent link: https://www.econbiz.de/10013336017

How does customer advocacy influence brand loyalty? : a serial mediation of brand relationship quality and brand trust

Sarmad, Imran; Ali, Rizwan - In: Pakistan journal of commerce and social sciences 17 (2023) 1, pp. 191-213

A variety of psychological and brand-related consequences are connected to customer advocacy. The possible processes behind these correlations are yet not fully understood. The purpose of this study is to investigate the relation that exists between customer advocacy and brand loyalty in the...

Persistent link: https://www.econbiz.de/10014261198

Integrating consumer characteristics into the stochastic modelling of purchase loyalty

Rungie, Cam; Uncles, Mark; Laurent, Gilles - In: European journal of marketing : EJM 47 (2013) 10, pp. 1667-1690

Persistent link: https://www.econbiz.de/10010201724

Service marketing tools influencing attitudinal loyalty and behavioural loyalty

Chen, Tser-yieth; Hsu, Hsin-Swai - In: International journal of electronic customer … 7 (2013) 3/4, pp. 173-190

Persistent link: https://www.econbiz.de/10010396378

Consequence of personality attributes on brand loyalty in the automobile industry

Joshi, Gaurav; Pathak, Deepti; Agarwal, Kirti; Priya, … - In: International journal of Indian culture and business … 24 (2021) 4, pp. 503-522

Persistent link: https://www.econbiz.de/10012799076

Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?

Confente, Ilenia; Kucharska, Wioleta - In: The journal of brand management : an international journal 28 (2021) 1, pp. 8-31

Persistent link: https://www.econbiz.de/10012433568