How does customer advocacy influence brand loyalty? : a serial mediation of brand relationship quality and brand trust
Year of publication: |
2023
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Authors: | Sarmad, Imran ; Ali, Rizwan |
Published in: |
Pakistan journal of commerce and social sciences. - Lahore : [Verlag nicht ermittelbar], ISSN 2309-8619, ZDB-ID 2526678-0. - Vol. 17.2023, 1, p. 191-213
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Subject: | Customer advocacy | brand relationship quality | brand trust | cognitive loyalty | affective loyalty | conative loyalty | banking sector | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Markentreue | Brand loyalty | Kundenzufriedenheit | Customer satisfaction |
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