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Markenimage
Brand management
8
Markenführung
8
Finland
7
Finnland
6
Logistics provider
5
Logistikdienstleister
5
Outsourcing
5
Beziehungsmarketing
4
Corporate rebranding
4
Customer satisfaction
4
KMU
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Logistics
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Logistik
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Organizational change
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Relationship marketing
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SME
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Service quality
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Armed forces
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Brand architecture
3
Brand image
3
Consumer behaviour
3
Corporate branding
3
Customer integration
3
Dienstleistungsqualität
3
Konsumentenverhalten
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Kundenintegration
3
Kundenzufriedenheit
3
Markenarchitektur
3
Militär
3
B-to-B-Marketing
2
Bargaining power
2
Betriebliche Wertschöpfung
2
Business-to-business marketing
2
Company rebranding
2
Corporate brand equity
2
Ethics
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Ethik
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Finite mixture structural equation modeling
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Lieferantenmanagement
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Juntunen, Mari
3
Juga, Jari
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Juntunen, Jouni
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Arantola, Noora
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Grant, David B.
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The journal of brand management : an international journal
1
The journal of product & brand management
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The journal of services marketing
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ECONIS (ZBW)
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Corporate brand equity and loyalty in B2B markets : a study among logistics service purchasers
Juntunen, Mari
;
Juntunen, Jouni
;
Juga, Jari
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 300-311
Persistent link: https://www.econbiz.de/10008905664
Saved in:
2
Investigating brand equity of third-party service providers
Grant, David B.
;
Juntunen, Jouni
;
Juga, Jari
;
Juntunen, Mari
- In:
The journal of services marketing
28
(
2014
)
3
,
pp. 214-222
Persistent link: https://www.econbiz.de/10010391432
Saved in:
3
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
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