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Markenimage
Konsumentenverhalten
79,179
Consumer behaviour
78,746
Australien
51,212
Australia
42,186
Theorie
11,257
Theory
11,071
Beziehungsmarketing
9,214
Relationship marketing
9,200
Markenführung
7,427
Brand management
7,424
USA
7,333
United States
6,941
Brand image
6,538
Kundenzufriedenheit
5,701
Customer satisfaction
5,698
Deutschland
5,667
Online-Handel
5,459
Online retailing
5,445
Germany
5,165
Social Web
4,745
Social web
4,743
Dienstleistungsqualität
4,671
Service quality
4,668
Online-Marketing
4,395
Internet marketing
4,373
Einzelhandel
4,256
Brand
4,228
Markenartikel
4,225
Electronic Banking
4,176
Retail trade
4,175
Electronic banking
4,034
Großbritannien
3,901
Electronic Commerce
3,830
Schätzung
3,712
E-commerce
3,682
Werbewirkung
3,582
Verbraucherverhalten
3,566
Estimation
3,554
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3,544
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Phau, Ian
29
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
26
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Huber, Frank
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Burmann, Christoph
13
Romaniuk, Jenni
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Gierl, Heribert
12
Hollebeek, Linda D.
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
De Chernatony, Leslie
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
Jang, Soocheong
10
King, Ceridwyn
10
Ko, Eunju
10
Liu, Chih-Hsing
10
Park, C. Whan
10
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IGI Global
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Books on Demand GmbH <Norderstedt>
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1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Kassel University Press GmbH
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
365
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
216
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
76
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
61
International marketing review
53
Journal of strategic marketing
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
46
Journal of marketing
45
Journal of travel and tourism marketing
44
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Journal of marketing management : MM
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Tourism management : research, policies, practice
31
Journal of business ethics : JOBE
30
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Source
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ECONIS (ZBW)
6,554
USB Cologne (EcoSocSci)
6
BASE
1
EconStor
1
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1
Do online services contribute to establishing brand equity within the retail banking context?
Al-Hawari, Mohd Ahmad
- In:
Journal of relationship marketing : innovations & …
10
(
2011
)
3
,
pp. 145-166
Persistent link: https://www.econbiz.de/10009356128
Saved in:
2
The role of customer online brand experience in customers' intention to forward online company-generated content : the case of the Islamic online banking sector in Palestine
Yasin, Mahmoud
;
Liébana-Cabanillas, Francisco
;
Porcu, Lucia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132223
Saved in:
3
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
4
Factors propelling the adoption of internet banking : the role of e-customer service, website design, brand image and customer satisfaction
Rahi, Samar
;
Mazuri Abd Ghani
;
Abdul Hafaz Ngah
- In:
International journal of business information systems : …
33
(
2020
)
4
,
pp. 549-569
Persistent link: https://www.econbiz.de/10012199507
Saved in:
5
Moderating role of brand image with relation to internet banking and customer loyalty : a case of branchless banking
Rahi, Samar
- In:
Challenges and trends in modern banking
,
(pp. 19-34)
.
2016
Persistent link: https://www.econbiz.de/10011516833
Saved in:
6
Brand equity and brand loyalty in the internet banking context : FIMIX-PLS market segmentation
Loureiro, Sandra Maria Correia
;
Miranda, Francisco J.
- In:
Challenges and trends in modern banking
,
(pp. 179-195)
.
2016
Persistent link: https://www.econbiz.de/10011516904
Saved in:
7
An empirical study of the impact of brand name on personal customers' adoption of Internet banking in Hong Kong
Cheng, T. C. E.
;
Yeung, W. H.
- In:
International journal of e-business research : an …
6
(
2010
)
3
,
pp. 32-51
Persistent link: https://www.econbiz.de/10003925698
Saved in:
8
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
9
The prerequisites and consequences of customers’ online experience regarding the moderating role of brand congruity : evidence from an Iranian bank
Ashrafpour, Negar
;
Niky Esfahlan, Hakimeh
;
Aali, Samad
; …
- In:
Journal of Islamic marketing
13
(
2022
)
10
,
pp. 2144-2172
Persistent link: https://www.econbiz.de/10013349555
Saved in:
10
Consumer-brand association : determinants of consumer bank switching intention, case of the Gambia retail banking sector
Ceesay, Lamin B.
- In:
Inventi impact: retailing & consumer services
(
2018
)
2
,
pp. 105-112
Persistent link: https://www.econbiz.de/10012130300
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