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Consumer reactions to round numbers in brand names

Gunasti, Kunter; Ozcan, Timucin - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 309-322

Persistent link: https://www.econbiz.de/10011486544

How associations between products and numbers in brand names affect consumer attitudes : introducing multi-context numbers

Ozcan, Timucin; Gunasti, Kunter - In: The journal of brand management : an international journal 26 (2019) 2, pp. 176-194

Persistent link: https://www.econbiz.de/10012060058

The effects of changing attribute composition on judgments about multifunctional products

Ozcan, Timucin; Sheinin, Daniel A. - In: Journal of marketing theory and practice 23 (2015) 1, pp. 107-118

Persistent link: https://www.econbiz.de/10010484118

How associations between products and numbers in brand names affect consumer attitudes : introducing multi-context numbers

Ozcan, Timucin; Gunasti, Kunter - 2022

Drawing on numerical cognition research, weidentify a set of multi-context numbers (MCN) that originatefrom the decimal (10), duodecimal (12) and sexagesimal(60) numeral systems frequently used in numerousdomains (e.g., 10, 12, 20, 24, 60, 360, 100). We proposeand show that inclusion of MCN in...

Persistent link: https://www.econbiz.de/10014113514

Eric is bad, but Erica is worse : greater negativity bias toward female brands

Ozcan, Timucin; Hair, Michael; Hattat, Ahmet M. - In: Journal of marketing theory and practice : JMTP 31 (2023) 3, pp. 300-315

Persistent link: https://www.econbiz.de/10014299428