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Markenimage
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International journal of business performance management : IJBPM
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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The Routledge companion to contemporary brand management
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ECONIS (ZBW)
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1
Brand culture, halal and the critical Islamic imperative
Wilson, Jonathan A. J.
- In:
The Routledge companion to contemporary brand management
,
(pp. 338-353)
.
2016
Persistent link: https://www.econbiz.de/10011515417
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Understanding branding is demanding ...
Wilson, Jonathan A. J.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
13/14
,
pp. 1178-1189
Persistent link: https://www.econbiz.de/10012395530
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Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content
Wilson, Jonathan A. J.
;
Arroyo, Laura
- In:
International journal of business performance …
23
(
2022
)
3
,
pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
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