//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Business model shifts : a case...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenimage
Italy
12
Italien
9
Family business
8
Firm performance
8
Familienunternehmen
7
Unternehmenserfolg
7
Competitive strategy
4
Innovation
4
Innovation management
4
Innovationsmanagement
4
KMU
4
Regional cluster
4
Regionales Cluster
4
SME
4
Brand image
3
Business model
3
Coping strategy
3
Coping-Strategie
3
Entrepreneurship
3
Entrepreneurship approach
3
Family firms
3
Frauen
3
Globalisierung
3
Globalization
3
Industrial region
3
Industrieregion
3
Open innovation
3
Social capital
3
Strategic management
3
Strategisches Management
3
Technological cluster
3
Toskana
3
Tuscany
3
Wettbewerbsstrategie
3
Women
3
Betriebliche Wertschöpfung
2
Bibliometrics
2
Bibliometrie
2
Biotechnologie-Industrie
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Zanni, Lorenzo
3
Melanthiou, Yioula
2
Pucci, Tommaso
2
Casprini, Elena
1
Nosi, Costanza
1
Puccini, Tommaso
1
Simoni, Christian
1
more ...
less ...
Published in...
All
EuroMed journal of business
1
International marketing and the country of origin effect : the global impact of 'Made in Italy'
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Managing founder-based brand identity during succession
Casprini, Elena
;
Melanthiou, Yioula
;
Pucci, Tommaso
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012297768
Saved in:
2
The influence of online and offline brand trust on consumer buying intention
Nosi, Costanza
;
Pucci, Tommaso
;
Melanthiou, Yioula
; …
- In:
EuroMed journal of business
17
(
2022
)
4
,
pp. 550-567
Persistent link: https://www.econbiz.de/10014325593
Saved in:
3
Country of origin effect, brand image and retail management for the exploitation of "Made in Italy" in China
Puccini, Tommaso
;
Simoni, Christian
;
Zanni, Lorenzo
- In:
International marketing and the country of origin …
,
(pp. 154-177)
.
2012
Persistent link: https://www.econbiz.de/10009787679
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->