Shoppers make up their mind about a product in about the time it takes to read this sentence. (Jack Neff , 2007). In the first 3-7 seconds after a shopper encounters a product on a store shelf, the marketers have the best chance of converting a browser into a buyer by appealing to their senses,...

With the changing lifestyles, incomes and Shopping Habits, there is a lot of scope for organized retailing which is growing day by day. Shopping Malls are really helping these Retail giants by providing them the infrastructure required by them to grow fast. The present study is based on the...