Image transfer from malls to stores and its influence on shopping values and mall patronage : the role of self-congruity
Year of publication: |
November 2017
|
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Authors: | El Hedhli, Kamel ; Zourrig, Haithem ; Park, Jeongsoo |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 39.2017, p. 208-218
|
Subject: | Mall image | Store image | Image transfer | Self-congruity | Shopping values | Mall patronage | Konsumentenverhalten | Consumer behaviour | Einkaufszentrum | Shopping center | Markenimage | Brand image | Firmenimage | Corporate reputation |
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