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Markenimage
Großbritannien
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95,901
Brand management
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3,203
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2,985
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Burmann, Christoph
65
Loureiro, Sandra Maria Correia
26
Keller, Kevin Lane
25
Melewar, T. C.
24
Phau, Ian
22
Bang, Nguyen
20
Baumgarth, Carsten
20
De Chernatony, Leslie
20
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Japutra, Arnold
19
Esch, Franz-Rudolf
18
Sarkar, Abhigyan
18
Schade, Michael
18
Bruhn, Manfred
17
Ekinci, Yuksel
16
Han, Heesup
16
Huber, Frank
16
MacInnis, Deborah J.
16
Foroudi, Pantea
15
Khan, Imran
15
Piehler, Rico
15
Romaniuk, Jenni
15
Sattler, Henrik
15
Christodoulides, George
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
King, Ceridwyn
13
Kumar, Vikas
13
Rahman, Zillur
13
Veloutsou, Cleopatra
13
Grohmann, Bianca
12
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12
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12
Sreejesh, S.
12
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11
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Dawes, John
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Fetscherin, Marc
11
Hegner, Sabrina
11
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NetLibrary, Inc
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
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National Bureau of Economic Research
2
American Marketing Association
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Books on Demand GmbH <Norderstedt>
1
Brandsboard e.V.
1
Campus Verlag
1
Chambre de commerce et d'industrie de Paris
1
DerMarkentag <Veranstaltung> <8., 2021, Online>
1
EBS Business School
1
Edward Elgar Publishing
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Friedrich-Schiller-Universität Jena
1
Goethe-Universität Frankfurt am Main
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Kraft Foods Deutschland GmbH & Co. KG
1
Leuphana Universität Lüneburg
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
New Business Verlag GmbH & Co. KG
1
Odense Universitet / Institut for Afsaetningsøkonomi
1
Pearson Studium
1
Peter Lang GmbH
1
RWTH Aachen
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
Technische Universität Chemnitz
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Trier
1
Verlag Dr. Kovač
1
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Journal of business research : JBR
351
The journal of product & brand management
280
The journal of brand management : an international journal
277
Journal of retailing and consumer services
163
European journal of marketing : EJM
81
Psychology & marketing
71
Asia Pacific journal of marketing and logistics
70
Journal of marketing communications
68
Marketing intelligence & planning
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
SpringerLink / Bücher
61
International journal of hospitality management
58
Journal of strategic marketing
56
Journal of international consumer marketing
51
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of the Academy of Marketing Science
47
Marketing letters : a journal of research in marketing
47
Journal of promotion management : innovations in planning and applied research
46
Cogent business & management
44
International marketing review
42
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
Journal of global marketing
41
Journal of marketing
41
Tourism management : research, policies, practice
41
International journal of consumer studies
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
European journal of marketing
37
Journal of marketing management : MM
37
Journal of promotion management : JPM
37
Journal of travel and tourism marketing
35
International journal of advertising : the review of marketing communications
32
Journal of Islamic marketing
32
Innovatives Markenmanagement
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of fashion marketing and management
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Qualitative market research : an international journal
28
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ECONIS (ZBW)
7,179
USB Cologne (EcoSocSci)
37
EconStor
3
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1
Anatomy of British business school brands : attributes affecting choice among Pakistani postgraduate students : obilježja koja utječu na odabir studenata poslijediplomskog studija...
Ahmad, Usman
;
Kashif, Muhammad
;
Eaton, Jessica
;
Qadeer, …
- In:
Market : review for marketing theory and practice
26
(
2014
)
1
,
pp. 109-122
Persistent link: https://www.econbiz.de/10010487080
Saved in:
2
What about context in internal brand management? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1243-1266
Persistent link: https://www.econbiz.de/10012695264
Saved in:
3
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
4
Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika
;
Ndubisi, Nelson Oly
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
Saved in:
5
Internal branding : social identity and social exchange perspectives on turning employees into brand champions
Löhndorf, Birgit
;
Diamantopoulos, Adamantios
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 310-325
Persistent link: https://www.econbiz.de/10010393228
Saved in:
6
Internal brand management in the public sector : the effects of internal communication, organizational practices, and PSM on employees' brand perceptions
Leijerholt, Ulrika
;
Biedenbach, Galina
;
Hultén, Peter
- In:
Public management review
24
(
2022
)
3
,
pp. 442-465
Persistent link: https://www.econbiz.de/10013164681
Saved in:
7
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Tomczak, Torsten
(
ed.
)
-
2009
-
2., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003823373
Saved in:
8
Internal branding as a tool to ensure the employees' brand promise delivery
Khanyapuss Punjaisri
;
Wilson, Alan M.
- In:
Marketing and management sciences : proceedings of the …
,
(pp. 326-329)
.
2010
Persistent link: https://www.econbiz.de/10003950965
Saved in:
9
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Tomczak, Torsten
(
ed.
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003522521
Saved in:
10
Interne Markenführung : eine empirische Untersuchung Erfolg versprechender Gestaltungsoptionen für die interne Markenführung in kleinen und mittleren Mediendienstleistungsunternehm...
Fritsch, Martha
-
2015
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010491841
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