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Anatomy of British business school brands : attributes affecting choice among Pakistani postgraduate students : obilježja koja utječu na odabir studenata poslijediplomskog studija...
Ahmad, Usman; Kashif, Muhammad; Eaton, Jessica; Qadeer, … - In: Market : review for marketing theory and practice 26 (2014) 1, pp. 109-122
Persistent link: https://www.econbiz.de/10010487080
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What about context in internal brand management? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 13/14, pp. 1243-1266
Persistent link: https://www.econbiz.de/10012695264
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Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona; Eshaghi, Mohammad Sadegh; Bowden, Jana - In: Journal of strategic marketing 31 (2023) 5, pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
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Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika; Ndubisi, Nelson Oly - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
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Internal branding : social identity and social exchange perspectives on turning employees into brand champions
Löhndorf, Birgit; Diamantopoulos, Adamantios - In: Journal of service research : JSR 17 (2014) 3, pp. 310-325
Persistent link: https://www.econbiz.de/10010393228
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Internal brand management in the public sector : the effects of internal communication, organizational practices, and PSM on employees' brand perceptions
Leijerholt, Ulrika; Biedenbach, Galina; Hultén, Peter - In: Public management review 24 (2022) 3, pp. 442-465
Persistent link: https://www.econbiz.de/10013164681
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Tomczak, Torsten (ed.) - 2009 - 2., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003823373
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Internal branding as a tool to ensure the employees' brand promise delivery
Khanyapuss Punjaisri; Wilson, Alan M. - In: Marketing and management sciences : proceedings of the …, (pp. 326-329). 2010
Persistent link: https://www.econbiz.de/10003950965
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Tomczak, Torsten (ed.) - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003522521