Branding business schools : academic struggles with the management of reputation
Year of publication: |
2014
|
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Authors: | Naidoo, Rajani ; Pringle, James |
Published in: |
The institutional development of business schools. - Oxford [u.a.] : Oxford University Press, ISBN 978-0-19-871336-4. - 2014, p. 176-195
|
Subject: | Wirtschaftshochschule | Economics department | Markenführung | Brand management | Interne Markenführung | Internal branding | Unternehmenskultur | Corporate culture | Großbritannien | United Kingdom |
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